Official vendor OpenAPI document · agent-readyMarketingAdvertisingoauth2108 EndpointsREST
For Agents
Programmatically run Criteo Retail Media: create and update campaigns, manage line items and creatives, fund balances, build audience segments, ingest catalogs, and pull billing and reporting outputs. Use it for retail-media buying automation and reporting.
Use for: Create a new Retail Media campaign for a brand account, Add funds to a balance on a Criteo account, Update the bid on an auction line item in a campaign, Search the audience segments for a given account
Not supported: Does not handle non-retail-media advertising surfaces, payment settlement, or end-shopper transactions - use for Criteo Retail Media campaign, balance, audience, catalog, and reporting operations only.
The Criteo API exposes Criteo's Retail Media platform programmatically, covering the full lifecycle of running ads on retailer storefronts. The 2026-01 surface includes account and brand management, balances and budgets, campaigns with auction and preferred line items, creatives and assets, audience segments and contact lists, catalog ingestion, and partner billing reports. It is OAuth2-authenticated and is the integration target for agencies, retail brands, and marketplaces that programmatically buy or operate sponsored placements through Criteo.
Install Jentic One Beta
Connect the Criteo API to your agent
Jentic One is a self-hosted execution layer for AI agents. It lets your agent call the Criteo API, or any other public or private API you need. You set the rules, the agent never sees your credentials, and every call is logged.
Two steps, two machines. Install the instance in a safe environment, then register your agent from wherever it runs.
1
Step 1: Jentic One Host machine
# On the machine that will host your Jentic One instance:
curl -fsSL "https://jentic.com/install.sh?src=apis&api=%2Fapis%2Fcriteo.com%2Fcriteo" | sh2
Step 2: Agent machine
# On the machine where your agent runs (keep this separate from the instance):
curl -fsSL "https://jentic.com/install.sh?src=apis&api=%2Fapis%2Fcriteo.com%2Fcriteo" | sh
jentic register # connects your agent to your Jentic One instanceJentic One is in public beta. The setup above keeps your agent separate from the instance, which is what you want before using real credentials: an agent running as the same OS user as Jentic One can read its stored keys directly. Just evaluating? A single local install is fine to start. See the secure deployment guide for the tiers.
Capabilities
What an agent can do with Criteo API.
List Criteo accounts and manage their brand and seller relationships including private market parent and child accounts
Create and modify balances on an account, add funds, and change the active dates that govern campaign spend
Create campaigns and update their settings, including campaign budget overrides at the campaign level
Create auction line items and preferred line items under a campaign and update their bids and configuration
Build creatives and assets, list them, search them, and update individual creatives by ID
Manage audience segments and their contact lists in bulk, including create, search, update, and delete operations
Submit asynchronous catalog and billing report requests and poll their status to retrieve the output once ready
Use Cases
Patterns agents use Criteo API for, with concrete tasks.
★ Automated retail-media campaign creation
Stand up a new sponsored-product campaign end to end by calling POST /2026-01/retail-media/accounts/{account-id}/campaigns to create the campaign, POST /2026-01/retail-media/campaigns/{campaignId}/auction-line-items to add line items, and POST /2026-01/retail-media/accounts/{account-id}/creatives to attach creatives. Useful for agencies onboarding a new brand or rolling out a seasonal push without using the Criteo UI.
Call POST /2026-01/retail-media/accounts/{account-id}/campaigns with campaign payload, then POST /2026-01/retail-media/campaigns/{campaignId}/auction-line-items per line item, then POST /2026-01/retail-media/accounts/{account-id}/creatives for each creative.
Audience segment build and contact-list sync
Sync first-party email lists into Criteo audience segments by creating segments through POST /2026-01/retail-media/accounts/{account-id}/audience-segments/create and pushing emails with POST /2026-01/retail-media/audience-segments/{audience-segment-id}/contact-list/add-remove. The contact list statistics endpoint exposes match progress so the integration can wait until the segment is usable.
Call POST /2026-01/retail-media/accounts/{account-id}/audience-segments/create, then POST /2026-01/retail-media/audience-segments/{audience-segment-id}/contact-list/add-remove with the email batch, then GET /2026-01/retail-media/accounts/{account-id}/audience-segments/{audience-segment-id}/contact-list to read match stats.
Asynchronous billing and catalog reporting
Pull Criteo financial and catalog data for warehouse load by submitting asynchronous report requests and polling for status before downloading output. Use POST /2026-01/retail-media/billing/partner-report to submit, then poll GET /2026-01/retail-media/billing/partner-report/{requestId}/status, and download with GET /2026-01/retail-media/billing/partner-report/{requestId}/output once ready.
Submit a billing report via POST /2026-01/retail-media/billing/partner-report, poll GET /2026-01/retail-media/billing/partner-report/{requestId}/status until succeeded, then download via GET /2026-01/retail-media/billing/partner-report/{requestId}/output.
Agent-driven retail media operations through Jentic
Let an agent answer 'top up balance B with $5,000 and pause the campaign that depends on it' by routing through Jentic. The agent searches for an add-funds operation, loads the Criteo balance schema, and executes the call with the OAuth2 client credentials kept in the vault.
Through Jentic, run search('add funds to a Criteo balance'), load POST /2026-01/retail-media/accounts/{account-id}/balances/{balance-id}/add-funds, and execute it with the target balance and amount.
Key Endpoints
108 endpoints — the criteo api exposes criteo's retail media platform programmatically, covering the full lifecycle of running ads on retailer storefronts.
METHOD
PATH
DESCRIPTION
POST
/2026-01/retail-media/accounts/{account-id}/campaigns
Create a campaign on an account
POST
/2026-01/retail-media/campaigns/{campaignId}/auction-line-items
Create an auction line item on a campaign
POST
/2026-01/retail-media/accounts/{account-id}/creatives
Create a creative on an account
POST
/2026-01/retail-media/accounts/{account-id}/balances
Create a balance on an account
POST
/2026-01/retail-media/accounts/{account-id}/balances/{balance-id}/add-funds
Add funds to a balance
POST
/2026-01/retail-media/audience-segments/{audience-segment-id}/contact-list/add-remove
Add or remove contacts in a segment
POST
/2026-01/retail-media/billing/partner-report
Submit an asynchronous partner billing report
GET
/2026-01/retail-media/billing/partner-report/{requestId}/output
Download a finished partner billing report
POST
/2026-01/retail-media/accounts/{account-id}/campaigns
Create a campaign on an account
POST
/2026-01/retail-media/campaigns/{campaignId}/auction-line-items
Create an auction line item on a campaign
POST
/2026-01/retail-media/accounts/{account-id}/creatives
Create a creative on an account
POST
/2026-01/retail-media/accounts/{account-id}/balances
Create a balance on an account
POST
/2026-01/retail-media/accounts/{account-id}/balances/{balance-id}/add-funds
Add funds to a balance
POST
/2026-01/retail-media/audience-segments/{audience-segment-id}/contact-list/add-remove
Add or remove contacts in a segment
POST
/2026-01/retail-media/billing/partner-report
Submit an asynchronous partner billing report
GET
/2026-01/retail-media/billing/partner-report/{requestId}/output
Download a finished partner billing report
Jentic AI Readiness Score
This API is usable in Jentic One now. Its AI-readiness score against Jentic's framework shows where it stands today and where improvements would make it even easier for agents to use.
C
Criteo API
- AI-Aware (B-)61/100
74
Foundational Compliance56
Developer Experience & Jentic Compatibility40
AI-Readiness & Agent Experience82
Agent Usability85
Security100
AI DiscoverabilityPowered by JenticScoring Framework 1.0.0 | Scoring Engine 0.4.0
Show dimension breakdown
74
Foundational Compliance
Base layer of spec validity and structural soundness.
Grade: A-Signals: 4
95%
Lint Results
Aggregated quality score from linter diagnostics, weighted by severity.
100%
Resolution Completeness
Percentage of `$ref` references that resolve successfully.
100%
Specification Validity
Checks whether the API description parses successfully and conforms to its declared specification (e.g., OpenAPI).
0%
Structural Integrity
Structural correctness score based on schema issues using logarithmic dampening.
56
Developer Experience & Jentic Compatibility
Clarity, completeness, and ingestion readiness for developers and tooling.
Grade: CSignals: 4
0%
Example Density
How richly the API is illustrated with examples.
100%
Example Validity
Percentage of examples that conform to their schemas.
25%
Response Coverage
Percentage of operations with complete response definitions (success, client error, server error).
100%
Tooling Readiness
Health of API ingestion, bundling, and resolution within Jentic pipelines.
40
AI-Readiness & Agent Experience
Semantic breadth, depth, and agent comprehension for AI systems.
Grade: FSignals: 4
67%
Description Coverage
Coverage of descriptions across API elements.
0%
Error Standardization
Coverage of RFC 9457 Problem Details for error responses.
91%
OperationId Quality
Coverage, uniqueness, and casing consistency of operationIds for AI inference.
0%
Summary Coverage
Coverage of summaries across operations/tags/info.
82
Agent Usability
Functional utility, complexity comfort, and AI orchestration readiness.
Grade: ASignals: 1
82%
Complexity Comfort
Agent comfort level based on API operational and structural complexity.
85
Security
Trust, risk posture, and security compliance.
Grade: ASignals: 1
85%
Authentication Strength
Average quality of security schemes based on authentication method strength (weakest link for OAuth2).
100
AI Discoverability
Findability, semantic richness, and reasoning readiness.
Grade: A+Signals: 1
100%
Descriptive Richness
Clarity and depth of descriptions across API elements.
Score it yourself
Every API in the directory is allowlisted, so you can re-score it with no key required.
npx @jentic/api-scorecard-cli score <openapi-url>Why Jentic?
What agents get from Jentic-routed access to this vendor.
Setup
Wiring Criteo Retail Media by hand means running its OAuth2 client-credentials exchange at api.criteo.com/oauth2/token, refreshing the bearer, and mapping calls across a 108-path surface. Through Jentic you install once, import Criteo from the API Directory, store the client credentials once, and your agent calls it.
Permission scoping
Criteo puts the account id in the URL path (/retail-media/accounts/{account-id}/...), so a rule can pin the agent to one retail-media account. You choose the operations it may call, so adding funds to a balance is not included unless you add that operation.
Credential isolation
Your Criteo client credentials are stored once, encrypted, by your own Jentic One instance and exchanged for a bearer at execution time. They never enter the agent's prompt, logs, or context.
Intent-based discovery
Agents search Jentic by intent such as 'create a Criteo campaign' or 'add funds to a Criteo balance', and Jentic returns the matching Criteo operation with its input schema so the agent calls the right endpoint without browsing the reference docs.
Related APIs
Alternatives and complements available in the Jentic catalogue.
FAQs
Specific to using Criteo API through Jentic.
What authentication does the Criteo API use?
The API uses OAuth 2.0 with client-credentials and authorization-code flows. Exchange your client ID and secret at https://api.criteo.com/oauth2/token for an access token, then call the API with that bearer. Through Jentic, the credentials are stored encrypted and the token is fetched and refreshed automatically so they never enter the agent's prompt.
Can I create a campaign with the Criteo API?
Yes. POST /2026-01/retail-media/accounts/{account-id}/campaigns creates a campaign on an account. Add auction line items with POST /2026-01/retail-media/campaigns/{campaignId}/auction-line-items and creatives with POST /2026-01/retail-media/accounts/{account-id}/creatives.
How do I top up a Criteo balance through the API?
Call POST /2026-01/retail-media/accounts/{account-id}/balances/{balance-id}/add-funds with the amount payload. To shift the active window without changing the amount, use POST /2026-01/retail-media/accounts/{account-id}/balances/{balance-id}/change-dates instead.
How do I retrieve a partner billing report from the Criteo API?
Submit the request with POST /2026-01/retail-media/billing/partner-report, then poll GET /2026-01/retail-media/billing/partner-report/{requestId}/status until the job is succeeded, and finally download the file with GET /2026-01/retail-media/billing/partner-report/{requestId}/output.
What are the rate limits for the Criteo API?
Criteo enforces per-application rate limits and surfaces them in response headers rather than declaring fixed numeric ceilings in the spec. Build retries with exponential backoff around HTTP 429 responses, particularly on bulk audience segment and creative endpoints.
How do I add funds to a Criteo balance through Jentic?
Install Jentic with pip install jentic, then async-search for 'add funds to a Criteo balance'. Jentic returns POST /2026-01/retail-media/accounts/{account-id}/balances/{balance-id}/add-funds; load it and execute with the account, balance, and amount fields. Jentic handles the OAuth2 token exchange against api.criteo.com automatically.
Can I limit what my agent is allowed to do with the Criteo API?
Yes. Because you run Jentic One yourself, your own rules decide which Criteo operations and credentials the agent may use. Criteo carries the account id in the URL path (/retail-media/accounts/{account-id}/...), so a rule can pin the agent to a single retail-media account. You also choose which operations it may call, so a sensitive action like adding funds to a balance with POST /retail-media/accounts/{account-id}/balances/{balance-id}/add-funds stays unavailable unless you explicitly allow it, while you still permit reads such as pulling a partner billing report.
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